Writing Winning Proposals
Writing winning proposals can be learned. YEO provides expertise and will teach you real customer-oriented writing. Starting from information gathering, over sales action planning and value communication about your company, YEO will teach how to finally design a customer-focused framework and guidelines for writing proposals. You will also learn how to turn initial objections into powerful benefits and how to present investments.
TARGET GROUP:
All commercial functions.
METHODOLOGY:
- Workshop format with interactive and experiential exercises (role-playing, group discussions and case studies).
- Review of existing proposals that will be used as working documents throughout the course.
- Development of a personal action plan to optimize skills for writing proposals.
Read more in the program sheet Writing the Winning Proposal.